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Monthly Editorial Creative Directing

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EM starts by coming up with a concept, vision and theme for our monthly editorial. The project then rolls like this:

Organizing the team, photographer, make up artist, styling assistant and models.

Searching for a venue to suit the brief and a backup studio in case it rains.

Sourcing garments across the country from designers, retailers etc.

Briefing the creative team, publishing team and editor

Styling the shoot on the day, selecting images and writing credits.

Sending all credits to graphic designer and magazine editor.

And our work is done.

…until we start again in two weeks for the next issue!


Garments featured in the video are Missoni, Tibi and Alexander McQueen



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